It seems to me that modern business is about adding value... and the extent that we do add value, is the extent that we are rewarded. The more we are rewarded, the more opportunities and resources we have to pursue our dreams. So, are you adding value? And if you really want to accomplish more of your dreams, you need to become preoccupied with the question: How can I add more value... to my company, to my manager, to this project, to the customer?

Adding value is also the ultimate form of job security. Nobody lets the person go who is creating revenue streams and adding value to the business. We let those go who are not.